Introduction
Selling wholesale on Amazon through FBA (Fulfillment by Amazon) is one of the fastest ways to build a profitable and scalable e-commerce business. By sourcing products in bulk from reliable suppliers, you can take advantage of low-cost purchasing, high demand, and Amazon’s powerful logistics network.
This guide will cover everything you need to know to achieve Amazon FBA wholesale success, including:
✅ How to Find the Best Suppliers & Maximize Profits
✅ Insider Strategies for Sourcing and Scaling Your Wholesale Business
✅ The Best Bulk Buying Tactics to Increase Profit Margins
✅ How to Scale Your Amazon Wholesale Business to Six Figures
✅ Mastering Wholesale Distribution for Amazon Sellers in the USA
By the end of this article, you’ll have a step-by-step blueprint for sourcing, negotiating, and scaling your wholesale business on Amazon.
1. Understanding the Amazon FBA Wholesale Business Model
What is Amazon Wholesale?
Amazon wholesale involves buying products in bulk from authorized suppliers and reselling them on Amazon for a profit. Unlike private labeling, you don’t need to create a brand or develop new products—you sell existing, in-demand products from well-known brands.
Benefits of Selling Wholesale on Amazon
✔ Lower Risk Than Private Labeling: You don’t need to create a new product.
✔ Scalability: Once you find a profitable supplier, you can reorder in bulk.
✔ Amazon FBA Handles Logistics: Storage, shipping, and customer service are taken care of.
✔ High-Profit Margins: Buying in bulk reduces costs and increases returns.
How Amazon FBA Works for Wholesale Sellers
- Find wholesale products from suppliers.
- Purchase in bulk at wholesale prices.
- Send inventory to Amazon’s fulfillment centers.
- Amazon stores, picks, packs, and ships your products.
- Amazon handles customer service and returns.
2. How to Find the Best Wholesale Suppliers & Maximize Profits
The key to Amazon wholesale success is finding reliable, high-quality suppliers that offer competitive pricing.
Best Ways to Find Wholesale Suppliers for Amazon
1. Online Wholesale Marketplaces
These platforms provide access to verified wholesale suppliers:
✔ Alibaba USA – Global supplier directory for bulk orders.
✔ SaleHoo – Pre-vetted wholesale suppliers for Amazon sellers.
✔ Tundra – No-commission wholesale marketplace.
✔ Faire – Great for boutique and niche wholesale sellers.
2. Trade Shows & Wholesale Expos
Attending industry trade shows allows you to connect directly with manufacturers and distributors:
✔ ASD Market Week (Las Vegas, USA) – The biggest wholesale trade show in the U.S.
✔ Global Sources Expo (USA & Hong Kong) – International wholesale supplier event.
✔ White Label World Expo (USA & UK) – Best for Amazon private label and wholesale sellers.
3. Wholesale Distributors & Liquidation Companies
Some of the best Amazon FBA wholesale distributors include:
✔ Ingram Micro – Electronics and tech products.
✔ GreenDropShip – Organic food and grocery wholesale.
✔ Empire Distribution – Beauty, cosmetics, and health products.
✔ BULQ & Liquidation.com – Surplus inventory and Amazon returns.
3. Sourcing and Scaling: Profitable Wholesale Selling Strategies
How to Select High-Margin Wholesale Products
When choosing products to sell wholesale on Amazon, look for:
✔ High Demand: Check Amazon Best Sellers and trending categories.
✔ Low Competition: Avoid categories with too many sellers.
✔ Strong Profit Margins: Aim for at least 30% ROI (Return on Investment).
✔ Brand Authorization: Ensure you have permission to resell branded products.
How to List Wholesale Products on Amazon
Once you have inventory, follow these steps:
- Find the existing ASIN (Amazon Standard Identification Number) – Wholesale sellers list under existing product listings.
- Set a competitive price – Use repricing tools like RepricerExpress to optimize pricing.
- Ship to Amazon’s FBA warehouses – Amazon handles storage and fulfillment.
4. Winning at Amazon Wholesale: Best Bulk Buying Strategies
How to Negotiate the Best Bulk Deals with Suppliers
✔ Order Larger Quantities: The more you buy, the better the discount.
✔ Negotiate Shipping Costs: Ask suppliers to reduce or cover shipping fees.
✔ Build Long-Term Relationships: Repeat buyers get better deals.
How to Use Amazon FBA to Boost Sales & Profits
✔ Leverage Amazon’s Logistics Network: Faster shipping = more sales.
✔ Maintain High Inventory Levels: Running out of stock can hurt your sales rank.
✔ Win the Amazon Buy Box: Offer competitive pricing and excellent seller performance.
5. How to Scale Your Amazon Wholesale Business to Six Figures
Key Strategies to Grow Your Amazon Wholesale Business
✔ Expand Product Selection: Add more profitable products to your store.
✔ Optimize Pricing with Repricer Tools: Use tools like BQool or RepricerExpress.
✔ Invest in Bulk Orders: The larger your order volume, the bigger your profit margins.
✔ Use Multi-Channel Selling: Sell on Amazon, eBay, and Walmart Marketplace.
The Importance of Inventory Management
✔ Track Inventory Levels: Use tools like RestockPro to avoid stockouts.
✔ Diversify Suppliers: Don’t rely on a single supplier—always have backup options.
✔ Monitor Market Trends: Keep up with seasonal changes and trending products.
6. Mastering Wholesale Distribution for Amazon Sellers in the USA
Top Wholesale Suppliers in the USA by Category
| Category | Top Wholesale Suppliers |
|---|---|
| Electronics | Ingram Micro, Tech Data |
| Beauty & Health | Empire Distribution, GreenDropShip |
| Grocery & Food | UNFI, KeHE Distributors |
| Home & Kitchen | Faire, Tundra, Alibaba USA |
| Clothing & Apparel | FashionGo, LAShowroom |
| Pet Supplies | PetEdge, WholesalePet |
Common Mistakes to Avoid in Amazon Wholesale
🚫 Not Vetting Suppliers Properly: Always verify suppliers before placing bulk orders.
🚫 Ignoring Amazon’s Policies: Ensure compliance with Amazon’s seller guidelines.
🚫 Failing to Track Profit Margins: Use accounting software like QuickBooks to track finances.
Conclusion: Building a Profitable Amazon FBA Wholesale Business
Selling wholesale on Amazon can be highly profitable if you follow the right strategies. By sourcing high-demand, low-competition products, partnering with reliable suppliers, and leveraging Amazon FBA, you can create a scalable, long-term business.
Key Takeaways:
✔ Find trusted suppliers through online marketplaces and trade shows.
✔ Source profitable wholesale products with strong demand and high margins.
✔ Use Amazon FBA to streamline order fulfillment and shipping.
✔ Negotiate the best bulk deals to maximize profit margins.
✔ Scale your business by reinvesting in inventory and expanding product selection.
By following this blueprint for Amazon FBA wholesale success, you can build a six-figure Amazon business and create a sustainable source of income. 🚀