Introduction
Wholesale selling on Amazon is one of the most effective ways to build a scalable and profitable e-commerce business. By sourcing products in bulk from reliable wholesale suppliers, you can take advantage of discounted pricing, resell at competitive rates, and maximize your profit margins.
However, finding the best suppliers, selecting profitable products, and optimizing your sales strategy are key to ensuring long-term success. In this guide, we will cover:
✅ How to Find the Best Wholesale Suppliers & Maximize Profits
✅ The Wholesale Seller’s Guide to Amazon FBA: Sourcing & Scaling
✅ Amazon Wholesale Business: Finding High-Margin Bulk Deals
✅ How to Scale Your Amazon Wholesale Business to Six Figures
✅ Winning at Amazon Wholesale: Best Bulk Buying Strategies
By the end of this guide, you’ll have a step-by-step roadmap to help you build a thriving Amazon wholesale business.
1. Understanding the Amazon Wholesale Business Model
What is Wholesale Selling on Amazon?
Amazon wholesale involves buying branded products in bulk from authorized distributors or manufacturers at a discounted price and reselling them on Amazon for a profit. Unlike private labeling, where you create your own brand, wholesale selling allows you to sell existing brands with proven demand.
Why Wholesale Selling is Profitable
✔ Lower Purchase Costs: Buying in bulk means you get wholesale discounts, leading to higher margins.
✔ Scalability: Once you establish supplier relationships, you can scale up your orders and sales volume.
✔ Lower Risk: Since you are selling established brands, you don’t have to spend time on marketing or branding.
✔ Amazon FBA Advantage: With Fulfillment by Amazon (FBA), Amazon handles storage, shipping, and customer service.
2. Amazon Wholesale Mastery: Find the Best Suppliers & Maximize Profits
How to Find the Best Wholesale Suppliers for Amazon FBA
1. Wholesale Marketplaces & Directories
Wholesale marketplaces provide pre-vetted suppliers that work with Amazon sellers:
✔ Alibaba USA – One of the biggest B2B marketplaces for wholesale deals.
✔ SaleHoo – A directory of verified wholesalers.
✔ Tundra – Commission-free wholesale transactions.
✔ Faire – Great for boutique and niche wholesale products.
2. Contact Manufacturers & Authorized Distributors
Many brands only sell through authorized distributors. Contact the manufacturer directly and request a wholesale account to become a reseller.
3. Attend Trade Shows & Wholesale Events
Trade shows help you connect with trusted suppliers and negotiate bulk deals:
✔ ASD Market Week (USA) – One of the largest wholesale trade shows.
✔ White Label World Expo – Best for sellers looking for unique bulk products.
✔ Global Sources Expo – Connect with international wholesale suppliers.
4. Work with Wholesale Distributors & Liquidation Companies
✔ Ingram Micro – Electronics & tech wholesale.
✔ GreenDropShip – Beauty, organic, and grocery wholesale.
✔ BULQ & Liquidation.com – Bulk deals on Amazon returns & overstock items.
3. The Wholesale Seller’s Guide to Amazon FBA: Sourcing & Scaling
Setting Up Your Amazon Wholesale Business
To sell wholesale on Amazon, you need:
✔ Amazon Professional Seller Account – ($39.99/month)
✔ Resale Certificate – To avoid sales tax on wholesale purchases
✔ EIN (Employer Identification Number) – For business tax purposes
✔ Business Registration (LLC or Corporation) – To operate legally
Choosing Profitable Wholesale Products for Amazon FBA
Look for:
✔ High Demand Products – Use Amazon Best Sellers & Trending Categories.
✔ Strong Profit Margins – Aim for at least 30% ROI (Return on Investment).
✔ Branded Items with No Brand Restrictions – Avoid products with brand gating.
✔ Stable Pricing – Avoid markets where prices fluctuate too much.
4. Amazon Wholesale Business: Finding High-Margin Bulk Deals
Best Bulk Buying Strategies for Amazon Wholesale
✔ Order in Larger Quantities – Suppliers offer bigger discounts for bulk orders.
✔ Negotiate with Suppliers – Always ask for better pricing and payment terms.
✔ Look for Closeout & Overstock Deals – Many suppliers discount excess inventory.
✔ Diversify Product Categories – Avoid relying on one product or one supplier.
How to List Wholesale Products on Amazon
1️⃣ Find the existing ASIN for the product (do NOT create a new listing).
2️⃣ Set a competitive price using Amazon Buy Box strategies.
3️⃣ Use Amazon FBA for fulfillment to boost rankings & customer trust.
5. How to Scale Your Amazon Wholesale Business to Six Figures
Winning the Amazon Buy Box
The Buy Box is where most sales happen. To win it:
✔ Competitive Pricing – Use tools like RepricerExpress.
✔ Maintain High Seller Ratings – Provide great customer service.
✔ Keep Inventory in Stock – Running out of stock hurts your Buy Box ranking.
Automating Your Wholesale Business for Growth
✔ Use Repricing Tools – Keep prices competitive without manual work.
✔ Outsource Product Research – Use tools like Jungle Scout & Helium 10.
✔ Hire a Virtual Assistant (VA) – To help with supplier communication & order management.
6. Winning at Amazon Wholesale: Best Bulk Buying Strategies
Where to Get the Best Bulk Deals for Amazon FBA
| Category | Best Wholesale Suppliers |
|---|---|
| Electronics | Ingram Micro, Tech Data |
| Beauty & Health | Empire Distribution, GreenDropShip |
| Grocery & Food | KeHE, UNFI |
| Home & Kitchen | Faire, Tundra, Alibaba USA |
| Clothing & Apparel | FashionGo, LAShowroom |
| Pet Supplies | PetEdge, WholesalePet |
How to Negotiate Better Wholesale Prices
✔ Build Long-Term Relationships – Suppliers give better deals to loyal buyers.
✔ Ask for Discounts on Larger Orders – The more you buy, the lower the per-unit price.
✔ Look for Exclusive Distributor Deals – Avoid competing with too many sellers.
Conclusion: How to Grow a Profitable Amazon Wholesale Business
By finding the right suppliers, negotiating the best bulk deals, and optimizing your sales strategy, you can build a highly profitable and scalable Amazon wholesale business.
Key Takeaways:
✔ Find reliable wholesale suppliers through directories, manufacturers, & trade shows.
✔ Source high-demand products with strong profit margins.
✔ Use Amazon FBA to streamline fulfillment & customer service.
✔ Negotiate bulk pricing for better profit margins.
✔ Optimize pricing strategies to win the Amazon Buy Box.
With the right approach, you can scale your Amazon wholesale business to six figures and beyond! 🚀