Introduction
Amazon wholesale is one of the most profitable business models for online sellers. By purchasing bulk products at wholesale prices and reselling them on Amazon, you can generate significant profit margins. However, success in Amazon wholesale requires strategic sourcing, strong supplier relationships, and effective scaling techniques.
In this guide, we’ll uncover the best Amazon wholesale secrets, including where to find the best bulk prices, how to build a thriving Amazon wholesale business, and proven strategies for high-profit margins. Whether you’re a beginner or looking to scale your store, this guide will provide you with valuable insights to succeed in the Amazon wholesale market.
1. How to Build a Thriving Amazon Wholesale Business from Scratch
Step 1: Understand the Amazon Wholesale Business Model
Amazon wholesale involves buying branded products in bulk from authorized suppliers or manufacturers and reselling them on Amazon at a markup. Unlike private labeling, wholesale sellers do not create their own brands but rather sell existing, in-demand products.
Step 2: Create an Amazon Seller Account
To get started, you need to register for an Amazon Seller Account under the Professional Plan. This allows you to sell an unlimited number of products and access Amazon’s FBA (Fulfillment by Amazon) program.
Step 3: Research Profitable Products
Finding the right products is key to your success. Look for:
- High demand & low competition
- Good profit margins (typically 20% or more)
- Brand approval availability
- Consistent sales history on Amazon
Using tools like Jungle Scout, Helium 10, and Keepa, you can analyze product trends and identify profitable wholesale products for Amazon FBA.
Step 4: Find Reliable Wholesale Suppliers
To succeed in Amazon wholesale, you must source from legitimate and authorized suppliers. Here’s how:
- Search wholesale directories (e.g., SaleHoo, Worldwide Brands)
- Contact manufacturers directly
- Attend trade shows & expos (e.g., ASD Market Week, Canton Fair)
- Look for wholesale distributors that supply Amazon sellers
Step 5: Obtain Necessary Business Documents
Most wholesale suppliers require business credentials, such as:
- Reseller permit (Sales Tax ID)
- EIN (Employer Identification Number)
- Business license
Having these documents ensures credibility and access to the best suppliers.
Step 6: Purchase & List Products on Amazon
Once you’ve secured a wholesale supplier, you can place your first bulk order and list the products on Amazon. Using FBA (Fulfillment by Amazon) allows Amazon to handle storage, shipping, and customer service.
2. Amazon Wholesale Secrets: Find the Best Bulk Prices and Scale Your Store
To maximize profit margins, you must find the best bulk prices and scale your business efficiently.
Secret #1: Source from Direct Manufacturers & Brand Owners
Many wholesalers add markups, which reduce your profits. Contacting manufacturers or brand owners directly often leads to lower prices and exclusive deals.
Secret #2: Negotiate for Bulk Discounts
Don’t accept the first price offered by a wholesaler. Negotiate bulk order discounts and request better payment terms to reduce upfront costs.
Secret #3: Join Amazon Wholesale Programs
Amazon has exclusive wholesale programs such as:
- Amazon Brand Registry – Helps with brand protection
- Amazon Transparency Program – Ensures product authenticity
- Amazon Business Program – Offers bulk pricing for B2B customers
Enrolling in these programs can enhance your wholesale sales and profits.
Secret #4: Utilize Amazon FBA for Faster Growth
FBA simplifies logistics, allowing you to focus on scaling your store. Benefits include:
- Prime eligibility for faster shipping
- Hands-free fulfillment & customer service
- Higher chances of winning the Buy Box
Secret #5: Diversify Your Supplier Network
Relying on one supplier can be risky. To prevent supply chain issues:
- Work with multiple wholesale distributors
- Have backup suppliers for best-selling products
- Monitor market trends and switch to better deals when available
3. Sourcing and Selling Wholesale on Amazon: The Complete Guide
Finding Wholesale Suppliers
When searching for wholesale suppliers for Amazon FBA, consider:
- US-based distributors (faster shipping, easier communication)
- International manufacturers (lower costs, but longer lead times)
- Liquidation & clearance sales (deep discounts on overstocked products)
Evaluating Product Viability
Before buying in bulk, ensure the product is profitable:
✔ Use Amazon FBA calculator to estimate fees & profit
✔ Analyze sales trends with Keepa & Jungle Scout
✔ Check competition to avoid oversaturated markets
Listing & Selling Successfully on Amazon
- Optimize product listings with high-quality images & keywords
- Run PPC ads to increase visibility and drive sales
- Use automation tools like RepricerExpress to stay competitive
4. Wholesale Success on Amazon: Proven Strategies for High-Profit Margins
Strategy #1: Choose Evergreen Products
Avoid seasonal items and focus on year-round bestsellers for stable income.
Strategy #2: Buy Direct from US-Based Wholesale Markets
Some of the best wholesale markets in the USA include:
- ASD Market Week (Las Vegas)
- Atlanta Market
- NY NOW Wholesale Show
Strategy #3: Track & Optimize Inventory
Use Amazon inventory management tools like:
- RestockPro (for reordering insights)
- InventoryLab (for tracking profit margins)
Strategy #4: Build Exclusive Supplier Relationships
Developing long-term partnerships with suppliers allows you to access better prices and exclusive products.
5. Amazon FBA Wholesale: Where to Find the Best Suppliers and Deals
Finding the right suppliers is crucial for Amazon FBA wholesale success. Here are the best places to source wholesale products:
Top Amazon Wholesale Distributors in the USA
- Dollar Days – Bulk supplier with low MOQs
- Tundra Wholesale – No membership fees, large catalog
- Faire – Ideal for unique and small-batch wholesale products
- Costco & Sam’s Club – Wholesale club pricing for Amazon sellers
- BULQ – Great for liquidation and clearance items
Best Online Wholesale Directories
- SaleHoo – Over 8,000 trusted wholesale suppliers
- Worldwide Brands – Verified directory of wholesale & dropship suppliers
- Alibaba – Global supplier network with bulk order pricing
By sourcing from trusted wholesale suppliers, you can secure the best bulk prices and maximize your Amazon wholesale profits.
Conclusion
Building a thriving Amazon wholesale business requires strategic planning, strong supplier partnerships, and smart inventory management. By sourcing profitable wholesale products, negotiating bulk discounts, and leveraging Amazon FBA, you can scale your store and achieve long-term success.
Now it’s your turn! Start implementing these Amazon wholesale secrets and watch your business grow. 🚀