Introduction
Selling wholesale on Amazon is one of the most profitable ways to build a scalable e-commerce business. By purchasing products in bulk from reliable wholesale suppliers, you can take advantage of lower prices, increase your profit margins, and grow your Amazon FBA business.
However, finding the best bulk deals requires strategy, negotiation skills, and access to the right suppliers. In this guide, we will cover:
✅ The Ultimate Amazon Wholesale Guide: How to Source, Sell, and Scale
✅ How to Find Profitable Wholesale Suppliers for Amazon
✅ Secrets to Maximizing Profits in Amazon Wholesale Business
✅ How to Dominate Amazon FBA Sales with Wholesale Strategies
✅ Where to Get the Best Bulk Deals to Maximize Amazon Wholesale Profits
By the end of this guide, you’ll have a step-by-step plan to source high-margin products, negotiate better deals, and scale your Amazon wholesale business successfully.
1. Understanding the Amazon Wholesale Business Model
What is Amazon Wholesale?
Amazon wholesale involves buying bulk products from authorized distributors or manufacturers at a lower price and reselling them on Amazon for a profit. Unlike retail arbitrage or private labeling, wholesale selling allows you to scale faster since you are sourcing established branded products instead of launching your own brand.
Benefits of Amazon Wholesale
✔ Higher Profit Margins: Buying in bulk allows you to get better deals and higher returns.
✔ Less Risk Than Private Label: You don’t need to build a brand from scratch.
✔ Scalability: Once you find a reliable supplier, you can order in large quantities.
✔ Amazon FBA Fulfillment: Amazon handles storage, shipping, and customer service.
2. The Ultimate Amazon Wholesale Guide: How to Source, Sell, and Scale
Step 1: Set Up Your Amazon Wholesale Business
To start selling wholesale on Amazon, you’ll need:
✔ An Amazon Seller Central Account (Professional Plan – $39.99/month)
✔ Business Registration (LLC or Corporation) for legal operation
✔ Resale Certificate (to avoid paying sales tax on wholesale purchases)
✔ EIN (Employer Identification Number) for tax purposes
Step 2: Research Profitable Wholesale Products
Not all products are profitable for wholesale. Look for:
- High Demand: Check Amazon Best Sellers & trending product categories.
- Low Competition: Avoid markets flooded with sellers.
- Strong Profit Margins: Aim for at least 30% ROI (Return on Investment).
- Brand Authorization: Ensure you have permission to resell branded products.
Step 3: Find Reliable Wholesale Suppliers
Once you have a list of potential products, it’s time to find the best suppliers to source them.
3. Amazon Wholesale Business: How to Find Profitable Suppliers
Best Ways to Find Wholesale Suppliers for Amazon FBA
1. Wholesale Marketplaces
These platforms connect you with verified wholesale suppliers:
✔ Alibaba USA – The largest B2B marketplace for wholesale deals.
✔ SaleHoo – A directory of pre-vetted wholesale suppliers.
✔ Tundra – Offers commission-free wholesale transactions.
✔ Faire – Best for boutique and niche wholesale suppliers.
2. Direct Manufacturers & Authorized Distributors
Many brands have official distributors who supply wholesale products. You can contact brands directly and request a wholesale account.
3. Trade Shows & Industry Events
Attending trade shows allows you to connect with manufacturers and negotiate bulk deals:
✔ ASD Market Week (Las Vegas, USA) – The largest wholesale trade show in the U.S.
✔ Global Sources Expo (Hong Kong & USA) – Connects global wholesale suppliers.
✔ White Label World Expo (USA & UK) – Great for private label & wholesale sellers.
4. Wholesale Distributors & Liquidation Companies
Some of the best wholesale distributors for Amazon sellers include:
✔ Ingram Micro – Electronics and tech products.
✔ GreenDropShip – Grocery and organic products.
✔ Empire Distribution – Beauty, cosmetics, and personal care.
✔ BULQ & Liquidation.com – Bulk returns and surplus inventory.
4. Mastering Amazon Wholesale: Secrets to Maximizing Profits
How to Evaluate Wholesale Suppliers
Before committing to a supplier, check:
✔ Product Authenticity: Ensure they are authorized sellers.
✔ MOQ (Minimum Order Quantity): Avoid suppliers with extremely high MOQs.
✔ Wholesale Pricing: Compare prices with other suppliers.
✔ Shipping & Lead Times: Ensure fast and reliable deliveries.
How to List Wholesale Products on Amazon
Once you receive inventory, follow these steps:
- Find the existing ASIN for the product (do not create a new listing).
- Set a competitive price using Amazon’s Buy Box strategy.
- Monitor inventory levels to avoid stockouts.
5. Wholesale to Success: How to Dominate Amazon FBA Sales
Winning the Amazon Buy Box
The Buy Box is the section on an Amazon product page where most sales occur. To win it:
✔ Price Competitively – Use repricing tools like RepricerExpress.
✔ Maintain High Seller Ratings – Provide excellent customer service.
✔ Keep Inventory Stocked – Running out of stock lowers your ranking.
Using Amazon FBA for Wholesale Selling
With FBA (Fulfillment by Amazon), Amazon handles:
✔ Storage & Warehousing – You don’t need your own inventory space.
✔ Order Fulfillment – Faster shipping leads to more sales.
✔ Customer Service & Returns – Amazon manages customer support.
6. Amazon Wholesale Profits: How to Get the Best Bulk Deals
Top Wholesale Suppliers for Amazon FBA Sellers
| Category | Top Wholesale Suppliers |
|---|---|
| Electronics | Ingram Micro, Tech Data |
| Beauty & Health | Empire Distribution, GreenDropShip |
| Grocery & Food | UNFI, KeHE Distributors |
| Home & Kitchen | Faire, Tundra, Alibaba USA |
| Clothing & Apparel | FashionGo, LAShowroom |
| Pet Supplies | PetEdge, WholesalePet |
How to Negotiate the Best Bulk Deals
✔ Order Large Quantities – More volume = bigger discounts.
✔ Negotiate Shipping Costs – Ask suppliers to lower shipping fees.
✔ Build Strong Supplier Relationships – Long-term buyers get better prices.
Conclusion: How to Grow Your Amazon Wholesale Business for Long-Term Success
By leveraging Amazon FBA, finding reliable wholesale suppliers, and negotiating the best bulk deals, you can build a profitable and scalable Amazon wholesale business.
Key Takeaways:
✔ Find trusted suppliers through marketplaces, trade shows, and distributors.
✔ Leverage Amazon FBA for hands-free fulfillment.
✔ Source profitable products with high demand and strong margins.
✔ Optimize pricing and inventory to maximize Buy Box wins.
✔ Scale your business by reinvesting profits into bulk purchases.
By following these strategies, you’ll be on your way to wholesale success on Amazon! 🚀