Introduction
Amazon wholesale is one of the most lucrative e-commerce business models, allowing sellers to source bulk products at lower prices and sell them for high profits. However, success in wholesale selling depends on finding the right suppliers, negotiating the best bulk deals, and optimizing your Amazon FBA strategy.
In this guide, we’ll cover:
✅ How to Find the Best Amazon Wholesale Suppliers
✅ The Wholesale Seller’s Guide to Amazon FBA: Sourcing & Scaling
✅ Insider Strategies for Profitable Wholesale Selling on Amazon
✅ How to Find High-Margin Bulk Deals for Amazon Wholesale
✅ How to Scale Your Amazon Wholesale Business to Six Figures
By following these strategies, you’ll be on your way to mastering Amazon wholesale selling and maximizing your profits!
1. Understanding Amazon Wholesale: How It Works
What is Amazon Wholesale?
Amazon wholesale involves buying branded products in bulk from authorized suppliers and reselling them on Amazon at a profit. Unlike private labeling, you don’t need to create a brand; instead, you sell established, in-demand products with proven market demand.
Benefits of Amazon Wholesale Selling
✔ Higher Profit Margins: Buying in bulk reduces costs and increases profits.
✔ Faster Scaling: Selling established brands means quicker sales growth.
✔ Less Risk: No need to develop a brand from scratch.
✔ Amazon FBA Support: Amazon handles storage, packing, and shipping.
If done correctly, wholesale selling can generate consistent revenue and create a scalable online business.
2. The Wholesale Seller’s Guide to Amazon FBA: Sourcing & Scaling
Step 1: Set Up Your Amazon Wholesale Business
To start selling wholesale on Amazon, you need:
✔ Amazon Seller Central Account (Professional Plan)
✔ Business Registration (LLC or Corporation)
✔ Resale Certificate (Tax Exemption for Wholesale Buying)
✔ EIN (Employer Identification Number) for Tax Purposes
Having these essentials will allow you to work with legitimate wholesale suppliers and maximize tax benefits.
Step 2: Research Profitable Wholesale Products
Not all products are suitable for wholesale. Look for:
✔ High Demand Products: Check Amazon Best Sellers and trending categories.
✔ Low Competition: Avoid oversaturated products.
✔ Good Profit Margins: Aim for at least 30% ROI (Return on Investment).
✔ Brand Authorization: Ensure you can legally resell branded products.
Tools like Jungle Scout, Helium 10, and Keepa help identify high-profit products for wholesale selling.
3. How to Find the Best Amazon Wholesale Suppliers
Top Methods to Find Wholesale Suppliers
1. Wholesale Marketplaces
These platforms connect Amazon sellers with verified wholesale suppliers:
✔ Alibaba USA – Best for international wholesale deals.
✔ SaleHoo – A directory of trusted wholesale suppliers.
✔ Tundra – No commission fees and direct supplier connections.
✔ Faire – Specializes in niche and boutique wholesale products.
2. Contacting Brands Directly
Many brands have authorized wholesale distributors. You can contact manufacturers directly to set up a wholesale account and get access to exclusive pricing.
3. Trade Shows & Industry Events
Attending trade shows is an excellent way to build relationships with suppliers. Popular events include:
✔ ASD Market Week (Las Vegas, USA) – The largest wholesale trade show in the U.S.
✔ Global Sources Expo (Hong Kong & USA) – Connects global suppliers and distributors.
✔ White Label World Expo (USA & UK) – Best for sellers looking for private label and wholesale opportunities.
4. Wholesale Distributors & Liquidation Suppliers
Many wholesale distributors specialize in Amazon FBA-friendly products. Examples include:
✔ Ingram Micro – Electronics and tech products.
✔ GreenDropShip – Organic and grocery products.
✔ Empire Distribution – Beauty and cosmetics.
✔ BULQ & Liquidation.com – Overstock and Amazon returns for bulk buying.
4. Profitable Wholesale Selling on Amazon: Insider Strategies
How to Negotiate the Best Bulk Deals
✔ Order Larger Quantities: Suppliers give better pricing for bulk orders.
✔ Ask for Exclusive Discounts: Build a long-term relationship with your supplier.
✔ Negotiate Shipping Terms: Try to lower shipping costs or get free shipping.
✔ Compare Multiple Suppliers: Never settle for the first supplier—always get multiple quotes.
How to Win the Buy Box & Increase Sales
The Amazon Buy Box is the section where 90% of sales happen. To win it:
✔ Price Competitively: Use repricing tools like RepricerExpress or Aura.
✔ Keep Stock Levels High: Running out of stock lowers your rankings.
✔ Maintain a Strong Seller Rating: Great customer service improves your seller performance score.
Using these techniques will boost your sales and maximize profits.
5. How to Scale Your Amazon Wholesale Business to Six Figures
Expanding Your Wholesale Product Line
Once you find winning products, scale your business by:
✔ Adding New Product Variations – Different sizes, colors, or bundles.
✔ Diversifying Into New Categories – Expanding into electronics, home goods, beauty, etc.
✔ Finding More Suppliers – Always work with multiple suppliers to reduce dependency on a single one.
Leveraging Amazon FBA for Growth
With FBA (Fulfillment by Amazon), Amazon handles:
✔ Storage & Warehousing
✔ Fast Shipping & Delivery
✔ Customer Service & Returns
Using FBA allows you to focus on sourcing and scaling rather than logistics.
6. Winning at Amazon Wholesale: Best Bulk Buying Strategies
Top Amazon Wholesale Suppliers by Category
| Category | Best Wholesale Suppliers |
|---|---|
| Electronics | Ingram Micro, Tech Data |
| Beauty & Health | Empire Distribution, GreenDropShip |
| Grocery & Food | UNFI, KeHE Distributors |
| Home & Kitchen | Faire, Tundra, Alibaba USA |
| Clothing & Apparel | FashionGo, LAShowroom |
| Pet Supplies | PetEdge, WholesalePet |
By working with these reliable distributors, you can source high-margin products at wholesale prices.
Conclusion: How to Grow Your Amazon Wholesale Business
Key Takeaways for Amazon Wholesale Success
✔ Find Trusted Suppliers – Use marketplaces, trade shows, and brand contacts.
✔ Use Data-Driven Sourcing – Analyze demand, competition, and profit margins.
✔ Leverage Amazon FBA – Scale efficiently with Amazon handling logistics.
✔ Win the Buy Box – Optimize pricing, stock levels, and seller performance.
✔ Scale Strategically – Expand your product line and build supplier relationships.
By following these proven strategies, you can dominate Amazon wholesale selling and achieve long-term profitability! 🚀