Introduction
Amazon FBA wholesale is a powerful business model that allows sellers to source products in bulk at discounted prices and leverage Amazon’s fulfillment network to scale efficiently. However, finding the best suppliers and securing profitable deals are key challenges that every Amazon wholesaler must overcome.
In this guide, you will learn:
✅ How to build a thriving Amazon wholesale business from scratch
✅ Where to find the best bulk prices and scale your store
✅ How to source and sell wholesale on Amazon successfully
✅ Proven strategies for maximizing profit margins
✅ The best suppliers and deals for Amazon FBA wholesale
By the end of this article, you’ll have a step-by-step blueprint to source profitable wholesale products and grow your business.
1. Understanding Amazon FBA Wholesale Business
What is Amazon FBA Wholesale?
Amazon FBA (Fulfillment by Amazon) wholesale involves purchasing products from authorized wholesale suppliers and reselling them on Amazon’s marketplace using FBA services.
How Does Amazon FBA Work?
- Find a reliable wholesale supplier offering bulk products.
- Purchase inventory in bulk at wholesale prices.
- Send inventory to Amazon fulfillment centers for storage.
- Amazon handles packing, shipping, and customer service on your behalf.
Why Choose Amazon FBA for Wholesale Selling?
✅ Prime Eligibility: Your products get access to millions of Prime members.
✅ Fast Shipping: Amazon’s logistics ensure quick delivery to customers.
✅ Hands-Free Fulfillment: Amazon takes care of order processing and returns.
✅ Scalability: You can quickly expand your product catalog and increase sales.
2. How to Build a Thriving Amazon Wholesale Business from Scratch
Step 1: Set Up Your Amazon Wholesale Business
To start, you need:
✔ Amazon Seller Central Account (Professional Plan – $39.99/month)
✔ Business Registration (LLC or Corporation) for legal operation
✔ Resale Certificate (for tax-exempt wholesale purchases)
✔ EIN (Employer Identification Number) for tax purposes
Step 2: Research Profitable Wholesale Products
Finding the right products is crucial for success. Look for products that have:
- High Demand: Check Amazon Best Sellers & trending products.
- Low Competition: Avoid oversaturated niches.
- Strong Profit Margins: Aim for at least 30% return on investment (ROI).
- Brand Authorization: Ensure you can legally resell the products.
Step 3: Find Reliable Wholesale Suppliers
To source products, you’ll need trusted wholesale suppliers. The next section will cover the best wholesale sources for Amazon FBA sellers.
3. Amazon Wholesale Secrets: Find the Best Bulk Prices and Scale Your Store
Best Places to Find Wholesale Suppliers for Amazon FBA
1. Wholesale Marketplaces
These platforms connect you with verified suppliers:
✔ Alibaba USA – Largest B2B marketplace for wholesale deals.
✔ SaleHoo – A directory of pre-vetted wholesale suppliers.
✔ Tundra – Offers commission-free wholesale transactions.
✔ Faire – Best for boutique and niche wholesale suppliers.
2. Direct Manufacturers and Brand Distributors
Many brands work with authorized distributors to supply products to retailers. You can reach out directly to brands and request wholesale accounts.
3. Trade Shows & Industry Events
Attending trade shows allows you to connect with manufacturers and negotiate bulk deals:
✔ ASD Market Week (Las Vegas, USA) – Largest wholesale trade show.
✔ Global Sources Expo (Hong Kong & USA) – International suppliers.
✔ White Label World Expo (USA & UK) – Great for private label & wholesale sellers.
4. Wholesale Distributors & Liquidation Companies
Some of the best wholesale distributors for Amazon sellers include:
✔ Ingram Micro – Electronics and tech products.
✔ GreenDropShip – Grocery and organic products.
✔ Empire Distribution – Beauty, cosmetics, and personal care.
✔ BULQ & Liquidation.com – Bulk returns and surplus inventory.
4. Sourcing and Selling Wholesale on Amazon: The Complete Guide
How to Evaluate Wholesale Suppliers
Before committing to a supplier, check:
✔ Product Authenticity – Verify brand authorization.
✔ MOQ (Minimum Order Quantity) – Ensure it’s reasonable for your budget.
✔ Wholesale Pricing – Compare rates from multiple suppliers.
✔ Shipping Costs & Lead Time – Factor in delivery speed and logistics.
How to List Wholesale Products on Amazon
Once you have inventory, follow these steps:
- Find the existing ASIN for the product (do not create a new listing).
- Set a competitive price using Amazon’s Buy Box strategy.
- Monitor inventory levels to avoid stockouts.
The Importance of Amazon Buy Box for Wholesale Sellers
Winning the Buy Box is critical for sales. To increase your chances:
✔ Price Competitively – Use repricing tools like RepricerExpress.
✔ Maintain a High Seller Rating – Provide excellent customer service.
✔ Keep Inventory Stocked – Running out of stock lowers rankings.
5. Wholesale Success on Amazon: Proven Strategies for High-Profit Margins
Key Profitability Strategies for Amazon FBA Wholesale Sellers
✅ Negotiate Bulk Discounts: Always ask for better pricing when ordering in large quantities.
✅ Diversify Your Product Portfolio: Sell multiple products to reduce risk.
✅ Monitor Market Trends: Stay ahead of demand fluctuations.
✅ Use Amazon FBA Analytics Tools: Track sales and optimize pricing.
Common Mistakes to Avoid in Wholesale Selling
🚫 Ignoring Amazon’s Brand Restrictions – Always get brand approval.
🚫 Not Checking Supplier Reviews – Vet suppliers to avoid scams.
🚫 Overstocking Inventory – Don’t order too much without testing demand.
6. Amazon FBA Wholesale: Where to Find the Best Suppliers and Deals
Top Wholesale Suppliers for Amazon FBA Sellers
Here’s a list of the best Amazon FBA wholesale suppliers based on product category:
| Category | Top Wholesale Suppliers |
|---|---|
| Electronics | Ingram Micro, Tech Data |
| Beauty & Health | Empire Distribution, GreenDropShip |
| Grocery & Food | UNFI, KeHE Distributors |
| Home & Kitchen | Faire, Tundra, Alibaba USA |
| Clothing & Apparel | FashionGo, LAShowroom |
| Pet Supplies | PetEdge, WholesalePet |
How to Secure the Best Deals from Wholesale Suppliers
✔ Order Large Quantities – More volume = bigger discounts.
✔ Negotiate Shipping Terms – Request lower shipping costs.
✔ Build Long-Term Supplier Relationships – Consistent business gets better pricing.
Conclusion: Grow Your Amazon Wholesale Business for Long-Term Success
By leveraging Amazon FBA, sourcing from reliable wholesale suppliers, and implementing smart profitability strategies, you can build a thriving Amazon wholesale business.
Key Takeaways:
✔ Find trusted suppliers through marketplaces, trade shows, and distributors.
✔ Leverage Amazon FBA for hands-free fulfillment.
✔ Source profitable products that have high demand and strong margins.
✔ Optimize pricing and inventory to maximize Buy Box wins.
✔ Scale your business by reinvesting profits into bulk purchases.
By following these strategies, you’ll be on your way to wholesale success on Amazon! 🚀