Introduction
The Amazon wholesale business model is one of the most profitable ways to sell products online. By purchasing goods in bulk from reliable suppliers at discounted prices and reselling them on Amazon, sellers can generate significant profits. If you want to establish a successful wholesale business in the USA, understanding supplier sourcing, pricing strategies, and logistics is essential. This guide will help you navigate the process of starting and growing your Amazon wholesale business.
Best Amazon Wholesale Suppliers in the USA: Where to Buy in Bulk
Finding the right suppliers is the backbone of a successful Amazon wholesale business. Here are some of the best sources for wholesale products in the USA:
1. Wholesale Directories and Marketplaces
- SaleHoo – A directory of verified wholesale suppliers offering bulk products at competitive prices.
- Wholesale Central – A well-established platform featuring a wide range of wholesale distributors in the USA.
- ThomasNet – A B2B marketplace specializing in connecting businesses with manufacturers and distributors.
2. Manufacturer and Brand Direct Partnerships
- Contacting brands directly allows you to secure authorized reseller agreements.
- Some brands offer wholesale programs that provide exclusive access to high-demand products.
3. USA-Based Wholesale Distributors for Amazon Sellers
- Dollar Days – Specializes in wholesale products across various categories.
- BULQ – Provides liquidation and surplus inventory at discounted rates.
- Empire Discount – A leading distributor for brand-name products in bulk.
- Faire – A marketplace connecting independent brands with wholesale buyers.
4. Trade Shows and Industry Events
- Attending events like ASD Market Week and Global Sources Expo allows you to build relationships with wholesale distributors and negotiate better deals.
How to Start an Amazon Wholesale Business in the USA
Launching a wholesale business on Amazon involves several steps. Here’s a step-by-step breakdown:
Step 1: Create an Amazon Seller Account
- Sign up for a Professional Seller Account on Amazon.
- Set up business details, including tax information and payment methods.
Step 2: Conduct Market Research
- Use Amazon tools like Jungle Scout and Helium 10 to identify profitable wholesale products.
- Check sales trends, competition levels, and pricing history.
Step 3: Find Reliable Wholesale Suppliers
- Source products from top USA wholesale distributors mentioned earlier.
- Ensure suppliers provide proper invoices, as Amazon requires verification for wholesale products.
Step 4: Place Your First Bulk Order
- Start with a small batch to test product quality and demand.
- Negotiate pricing and delivery terms with suppliers.
Step 5: List Your Products on Amazon
- Optimize product listings with SEO-friendly titles, descriptions, and keywords.
- Use high-quality images and compelling bullet points to attract buyers.
Step 6: Choose Fulfillment Method
- Fulfillment by Amazon (FBA) – Amazon stores, packs, and ships your products, making them eligible for Prime.
- Fulfillment by Merchant (FBM) – You handle packaging and shipping, which can be cost-effective for certain products.
Step 7: Implement Pricing Strategies
- Use tools like RepricerExpress to adjust prices dynamically.
- Ensure a profit margin after deducting Amazon fees, shipping costs, and supplier expenses.
Step 8: Manage Inventory and Restock
- Use inventory management tools to track stock levels.
- Restock fast-selling items to avoid running out of inventory.
Amazon Wholesale Deals in the USA: Find the Best Bulk Discounts
Securing the best wholesale deals in the USA can maximize your profit margins. Here’s how to find great bulk discounts:
1. Negotiate Directly with Suppliers
- Ask for bulk purchase discounts and long-term pricing agreements.
- Build strong relationships with suppliers for better pricing and exclusive deals.
2. Leverage Seasonal Sales & Clearance Events
- Retailers often sell excess inventory at reduced prices.
- Monitor Amazon Lightning Deals and clearance sections of major wholesale platforms.
3. Join Wholesale Buying Groups
- Groups like Wholesale2B and Inventory Source provide access to discounted bulk prices.
- Pooling resources with other sellers can lead to better negotiation power.
USA-Based Wholesale Suppliers for Amazon FBA Success
Choosing USA-based suppliers offers several benefits, including faster shipping, easier returns, and reliable product quality. Here are some top choices:
1. National Wholesale Distributors
- Kole Imports – Offers wholesale general merchandise for various Amazon categories.
- H&J Closeouts – Sells liquidation and closeout inventory at low prices.
- Blue Star Empire – Provides beauty, household, and electronics products in bulk.
2. Specialty Wholesale Suppliers
- PetEdge – A leading supplier for pet-related wholesale products.
- Beauty Joint – Specializes in beauty and personal care items.
- GreenDropShip – Offers organic, natural, and specialty food products.
3. Liquidation and Overstock Wholesalers
- Liquidation.com – Provides surplus inventory from major retailers.
- Direct Liquidation – Offers refurbished and closeout stock for resellers.
- BStock – Auctions off returned and excess inventory from top brands.
Scaling Your Amazon Wholesale Business for Long-Term Growth
Once you’ve established a solid foundation, scaling your wholesale business is the next step. Here’s how to grow sustainably:
1. Expand Your Product Line
- Research trending niches and add complementary products.
- Test new categories and analyze sales performance before scaling up.
2. Utilize Amazon PPC Advertising
- Run Sponsored Product Ads to increase visibility and drive traffic.
- Optimize ad campaigns based on sales data and keyword performance.
3. Automate Inventory and Order Management
- Use tools like RestockPro and InventoryLab to streamline operations.
- Set up automatic reordering for top-selling products.
4. Establish Exclusive Supplier Agreements
- Securing exclusive distribution rights gives you a competitive edge.
- Long-term contracts often come with better pricing and priority fulfillment.
5. Expand to International Markets
- Consider selling on Amazon Canada, Mexico, and Europe.
- Research regulations and logistics for international shipping.
Conclusion
Starting an Amazon wholesale business in the USA requires careful planning, supplier research, and inventory management. By sourcing from top USA wholesale distributors, negotiating the best bulk deals, and leveraging FBA, you can create a profitable and scalable business. Follow these steps, continuously refine your strategies, and watch your wholesale business grow into a long-term success.